Grandma Elsie's Fine Irish Whiskey

Whiskey generally has been marketed towards men. Grandma Elsie's challenges that by attempting to fullfill a market towards women. Marketing the character of a tough old woman who loves her whiskey.

The Pitch

Times were rough for the Irish in the 1800’s but not for Grandma Elsie. She worked hard on her farm and was known for her surprising wit, endless energy, and ability to set things right. She developed a fine taste for whiskey and decided to distill her very own. The taste of Grandma Elsie’s irish whiskey resembles her character with a bold, exciting and well balanced flavor.

Grandma Elsie's Fine Irish Whiskey Grandma Elsie's Fine Irish Whiskey Grandma Elsie's Fine Irish Whiskey
  • Role

  • Design
  • Brand Identity
  • Logo
  • Tools

  • Adobe Illustrator
  • Adobe Photoshop
  • Laser Cutter

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